Chapter 1
1.) The activity of attracting the publics attention to a product or business as by paid announcement, is the definition for which of the following terms?
A.) Global Market Place
B.) Branding
C.) Traditional advertising
D.) Noise
2.) In the communication process what is the phone considered?
A.) Noise
B.) Branding
C.) Transmission device
D.) Sender
Chapter 2
1.) Which of the following is an example of implied name?
a.) krispy Kream
b.) American airlines
c.) IBM
d.) Monster
2.) In Chapter 2 they talk about packaging. They say that products package is the last ______________ to make an impression.
A.) Impulse
B.) Design
C.) Opportunity
D.) Label
Chapter 3
1.) The phases that a new product introduction encounters are all of the ones below except which one of the following?
A.) Innovators
B.) Laggerds
C.) Cognitive
D.) Late majority
2.) Once the consumer notices a need or want, the consumer conducts a search for information is what part of the consumer decision making process?
A.) purchase decision
B.) information search
C.) Problem recognition
D.) Evaluation of alternatives
