Ch. 7
Which of the following is not one of the three broad categories of message strategies?
A.) Cognitive
B.) Affective
C.) Conative
D.) Effective
Which of the following is an example of executional Frameworks?
a.) Fear
b.) Sex
c.) Fantasy
d.) Confident
Ch. 8
Which of the following is not a position for people involved in media selection?
a.) Media buyer
b.) Media planner
c.) Client
d.) Don Draper
Which of the following is not part of an Ad campaign Scheduling?
a.) Continuous
b.) Pulsating
c.) Flighting
d.) Stagnate
Ch. 9
Which of the following is not a top cyber categories?
a.) Travel
b.) Apparel
c.) Automotive
d.) Exercising
Which of the following is a detriment to online purchases?
a.) Great customer service
b.) Face to face thanks you’s
c.) A receipt right away
d.) False credit card charges
ALL ANSWERS ARE D
