11/04/10

Ch. 7


Which of the following is not one of the three broad categories of message strategies?






A.) Cognitive


B.) Affective


C.) Conative


D.) Effective






Which of the following is an example of executional Frameworks?


a.) Fear


b.) Sex


c.) Fantasy


d.) Confident


Ch. 8


Which of the following is not a position for people involved in media selection?


a.) Media buyer


b.) Media planner


c.) Client


d.) Don Draper


Which of the following is not part of an Ad campaign Scheduling?


a.) Continuous


b.) Pulsating


c.) Flighting


d.) Stagnate


Ch. 9


Which of the following is not a top cyber categories?


a.) Travel


b.) Apparel


c.) Automotive


d.) Exercising


Which of the following is a detriment to online purchases?


a.) Great customer service


b.) Face to face thanks you’s


c.) A receipt right away


d.) False credit card charges






ALL ANSWERS ARE D