10/28

After writing down every commercial that caught my for the past two days I have found the main way to grasp my attention is to do it with humor. I have found that I watch about 3 to 5 hours of television a day. During that time I am normally watching something about sports any time I see a commercial that is humorous I noticed it.The best way to target me would to play a funny commercial during a sporting event or on espn.

10/14

Chapter 4

1.)  What does NAICS stand for?

A.      New Apples Iron Clowns Sound

B.      North America Industry Classification

C.      North America Industry Class            

2.)  Which of the following is not a part of the Communication Market Analysis?

a.)    Tarket Markets

b.)    Customers

c.)     Psychographic

Chapter 5

1.)    Which of the following is not in a creative brief?

a.)    The message

b.)    The constraints

c.)     The motivation

2.)    Of the sentence below which of the following key personal in an agency does it best describe.

He develops and produces ads  and his job is considered glamorous.

a.)    Account executive

b.)    Traffic Manager

c.)     Creative’s

Chapter 6

1.)    Which of the following appeals would best describe this sentence: Going out of sale hurry now.

a.)    Fear appeal

b.)    Humor

c.)     Scarcity

2.)    Which of the following is not an appeal?

a.)    Rational

b.)    Sex

c.)     Sickness

10/1/10

 McDonalds

1.)  To change the way we are viewed by the upper middle class.

2.)  Middle Class

3.)  Cheap Prices, with just the right quality for what you are paying for. Located everywhere and world class coffee.

4.)  Our coffee has won awards in other countries plus we have been in business for more than 30 years and are still in business.

5.)  The food is fattening

Sept 24

(1) Conduct a communication marketing analysis for one of the following: McDonald's,

Burger King, Sonic, Wendy's, or Hardees.

Mcdonalds

A.)  Competitors-burger king , wendys, taco bell, arbys sonic and hardees

Secondary research- check to see when the most amount of money is being made.
primary research-

B.)  opportunities- give a reward for filling out surveys, overcrowded areas, seen as lower class need to create a more luxurious dinning areas.

C.) Tarket Markets-Travelers, single parents when running behind, Kids,

D.) Customers- Families, Kids

E.)  Product Postion- Cheap, Familiar, family friendly, one on every corner

  

(2) Besides children, identify the target markets that are best suited to each of the

following: McDonald's, Burger King, Sonic, Wendy's, or Hardees.

People saving money, Single Parents, on the way to work crowd

(3) What types of promotional budget should each major competitor use?

Objective and tasks

(4) Base on the information in this chapter, how would a company like Hardees

or Carl's Jr. (which owns Hardees) compete effectively against McDonalds?

Find a niche food that is original to your place if you use that to create a brand name for yourself than you can establish your market share.

What type of communication strategy and budget would work best?

Meet the compotion