Sept 24

(1) Conduct a communication marketing analysis for one of the following: McDonald's,

Burger King, Sonic, Wendy's, or Hardees.

Mcdonalds

A.)  Competitors-burger king , wendys, taco bell, arbys sonic and hardees

Secondary research- check to see when the most amount of money is being made.
primary research-

B.)  opportunities- give a reward for filling out surveys, overcrowded areas, seen as lower class need to create a more luxurious dinning areas.

C.) Tarket Markets-Travelers, single parents when running behind, Kids,

D.) Customers- Families, Kids

E.)  Product Postion- Cheap, Familiar, family friendly, one on every corner

  

(2) Besides children, identify the target markets that are best suited to each of the

following: McDonald's, Burger King, Sonic, Wendy's, or Hardees.

People saving money, Single Parents, on the way to work crowd

(3) What types of promotional budget should each major competitor use?

Objective and tasks

(4) Base on the information in this chapter, how would a company like Hardees

or Carl's Jr. (which owns Hardees) compete effectively against McDonalds?

Find a niche food that is original to your place if you use that to create a brand name for yourself than you can establish your market share.

What type of communication strategy and budget would work best?

Meet the compotion