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Chapter 4

1.)  What does NAICS stand for?

A.      New Apples Iron Clowns Sound

B.      North America Industry Classification

C.      North America Industry Class            

2.)  Which of the following is not a part of the Communication Market Analysis?

a.)    Tarket Markets

b.)    Customers

c.)     Psychographic

Chapter 5

1.)    Which of the following is not in a creative brief?

a.)    The message

b.)    The constraints

c.)     The motivation

2.)    Of the sentence below which of the following key personal in an agency does it best describe.

He develops and produces ads  and his job is considered glamorous.

a.)    Account executive

b.)    Traffic Manager

c.)     Creative’s

Chapter 6

1.)    Which of the following appeals would best describe this sentence: Going out of sale hurry now.

a.)    Fear appeal

b.)    Humor

c.)     Scarcity

2.)    Which of the following is not an appeal?

a.)    Rational

b.)    Sex

c.)     Sickness