Dec 3rd

Well I work at Krogers. So I see promotions all the time and the first one is coupons. When you walk down the isles they have these things that dispense coupons and they sit right in front of the product. The second one is the fact that if you have a kroger plus card which helps you save more money than you would if you didn't have one so that is a premium that we offer our kroger customers. We are constantly having contests for our store but also the products have contests also. Refunds and rebates are also grouped in with the kroger plus card. I work in the meat department and we offer a thing called family packs which is a larger amount of meat at a discounted price, we actually call them price-offs because you save so much money.

11/04/10

Ch. 7


Which of the following is not one of the three broad categories of message strategies?






A.) Cognitive


B.) Affective


C.) Conative


D.) Effective






Which of the following is an example of executional Frameworks?


a.) Fear


b.) Sex


c.) Fantasy


d.) Confident


Ch. 8


Which of the following is not a position for people involved in media selection?


a.) Media buyer


b.) Media planner


c.) Client


d.) Don Draper


Which of the following is not part of an Ad campaign Scheduling?


a.) Continuous


b.) Pulsating


c.) Flighting


d.) Stagnate


Ch. 9


Which of the following is not a top cyber categories?


a.) Travel


b.) Apparel


c.) Automotive


d.) Exercising


Which of the following is a detriment to online purchases?


a.) Great customer service


b.) Face to face thanks you’s


c.) A receipt right away


d.) False credit card charges






ALL ANSWERS ARE D

10/28

After writing down every commercial that caught my for the past two days I have found the main way to grasp my attention is to do it with humor. I have found that I watch about 3 to 5 hours of television a day. During that time I am normally watching something about sports any time I see a commercial that is humorous I noticed it.The best way to target me would to play a funny commercial during a sporting event or on espn.

10/14

Chapter 4

1.)  What does NAICS stand for?

A.      New Apples Iron Clowns Sound

B.      North America Industry Classification

C.      North America Industry Class            

2.)  Which of the following is not a part of the Communication Market Analysis?

a.)    Tarket Markets

b.)    Customers

c.)     Psychographic

Chapter 5

1.)    Which of the following is not in a creative brief?

a.)    The message

b.)    The constraints

c.)     The motivation

2.)    Of the sentence below which of the following key personal in an agency does it best describe.

He develops and produces ads  and his job is considered glamorous.

a.)    Account executive

b.)    Traffic Manager

c.)     Creative’s

Chapter 6

1.)    Which of the following appeals would best describe this sentence: Going out of sale hurry now.

a.)    Fear appeal

b.)    Humor

c.)     Scarcity

2.)    Which of the following is not an appeal?

a.)    Rational

b.)    Sex

c.)     Sickness

10/1/10

 McDonalds

1.)  To change the way we are viewed by the upper middle class.

2.)  Middle Class

3.)  Cheap Prices, with just the right quality for what you are paying for. Located everywhere and world class coffee.

4.)  Our coffee has won awards in other countries plus we have been in business for more than 30 years and are still in business.

5.)  The food is fattening

Sept 24

(1) Conduct a communication marketing analysis for one of the following: McDonald's,

Burger King, Sonic, Wendy's, or Hardees.

Mcdonalds

A.)  Competitors-burger king , wendys, taco bell, arbys sonic and hardees

Secondary research- check to see when the most amount of money is being made.
primary research-

B.)  opportunities- give a reward for filling out surveys, overcrowded areas, seen as lower class need to create a more luxurious dinning areas.

C.) Tarket Markets-Travelers, single parents when running behind, Kids,

D.) Customers- Families, Kids

E.)  Product Postion- Cheap, Familiar, family friendly, one on every corner

  

(2) Besides children, identify the target markets that are best suited to each of the

following: McDonald's, Burger King, Sonic, Wendy's, or Hardees.

People saving money, Single Parents, on the way to work crowd

(3) What types of promotional budget should each major competitor use?

Objective and tasks

(4) Base on the information in this chapter, how would a company like Hardees

or Carl's Jr. (which owns Hardees) compete effectively against McDonalds?

Find a niche food that is original to your place if you use that to create a brand name for yourself than you can establish your market share.

What type of communication strategy and budget would work best?

Meet the compotion

2 questions 3 Chapters

Chapter 1

1.)  The activity of attracting the publics attention to a product or business as by paid announcement, is the definition for which of the following terms?

A.)  Global Market Place

B.)  Branding

C.)  Traditional advertising

D.)  Noise

2.)  In the communication process what is the phone considered?

A.)  Noise

B.)  Branding

C.)  Transmission device

D.)  Sender

Chapter 2

1.)  Which of the following is an example of implied name?

a.)   krispy Kream

b.)  American airlines

c.)   IBM

d.)  Monster

2.)  In Chapter 2 they talk about packaging. They say that products package is the last ______________ to make an impression.

A.)  Impulse

B.)  Design

C.)  Opportunity

D.)  Label

Chapter 3

1.)  The phases that a new product introduction encounters are all of the ones below except which one of the following?

A.)  Innovators

B.)  Laggerds

C.)  Cognitive

D.)  Late majority

2.)  Once the consumer notices a need or want, the consumer conducts a search for information is what part of the consumer decision making process?

A.)  purchase decision

B.)  information search

C.)  Problem recognition

D.)  Evaluation of alternatives

Xbox Brand

	.

Xbox is the product I picked. Before purchasing the Xbox I spent a good amount of time researching this product. I compared prices, the amount and quality of the games available, and the online game play.  I spent so much time because the price of this purchase was so high.

When thinking of the Xbox couple of thoughts come to me and most of them are happy. The perception of this I believe comes from my experience when using the product because it helps me stay in touch with friends that are not close by any more. I also enjoy playing the video games. After looking at what others have to say a lot of people and I believe the same thing when thinking of the brand Xbox. While there are some people that disagree with me but I believe that the majority of people agree with me.  

I believe the reason that I agreed with the other people is because the majority of the users of this product are men. They most likely target the 16- 24 age range which is a highly sought after age group for game console developers. That is why my ideas of the brand were so similar to the rest of the brand ideas.

My Favorite Ad

<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/qtF13U5t8xE?fs=1&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/qtF13U5t8xE?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object>

I really enjoy this old spice commercial and consider it one of my favorites. The reason that I like it is because of many different reasons but the first and most important to me is that it is funny. Whenever humor is involved I tend to pay more attention to the whole commercial instead of just changing the channel and moving on. Humor gets me to stop but sometimes people can go over the top and make it almost goofy which I do not like at all and seem to dismiss the product immediately. When a commercial is too goofy I tend to question the accountability of the product and if it really works. The humor that the old spice ad is a little more subtle than other commercials that I have seen, another reason I like it is because it makes fun of itself with the whole line of "smell like a man, man". You will be as cool as me if you use old spice which is the obviously idea behind the whole commercial. I also believe that the actor that they choose to play the character was perfect casting. Also the actors voice is almost Barry White type and is soothing enough to make you believe him and allow you to take accountability in the product because the character makes you believe it. I also like how the background is what changes and the actor never seems uncomfortable or awkward which again helps reinforce the idea that this is the man that you want to be so if you uses old spice you will be.